![]() She began her professional career at 18, as a cast member and dance captain on the Holland American Cruise line. As a dancer, singer, and actress, she has an extensive portfolio of performance experience throughout the region and on film. She is also skilled on the stage as an accomplished performer. She is also responsible for leading property-wide entertainment initiatives, with a focus on presenting high-class, unique, and unforgettable experiences. By focusing on technological efficiencies, she aims to deliver easy-to-navigate digital interactions with Jamul guests, as well as operational efficiencies within the team. ![]() She is responsible for Jamul’s data-driven marketing strategy to increase response time and maximize profits. She is an exceptional talent, equally comfortable in a board room and on stage, as a professional performer. ![]() Nichols is the director of marketing for the Jamul Casino. ![]()
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